I conducted user research by posting surveys on relevant Reddit forums and reaching out to trainers on LinkedIn. During my research, I discovered slight differences in workflow between gym-employed trainers and self-employed trainers. Gym-employed trainers have access to a steady stream of potential clients through the gym's membership base and have fewer business administrative tasks. They can have access to a gym's client management system, but may need to handle client-communication independently. Self-employed trainers, on the other hand, handle all aspects of client management and business administrative tasks. They have more flexibility over the tools they may use to streamline these tasks.

Overall, the three main pain points I came across during my research were: the lack of useful features and customization within existing CRM applications; keeping clients motivated; and scheduling/managing clients.

I conducted a competitive audit to better understand the current market for personal training applications. I analyzed five direct and indirect competitors, examining their app interactions, visual design, and content.

I began my design process by sketching out multiple versions of each page of the app. I then reviewed each version of the wireframes and added a star next to the pieces I felt were most effective. I was able to explore these pieces further when creating the digital wireframes.